FAQ - Answers to your questions

Background information on the E-Label, the nutritional value table and the ingredients list

What is behind the E-Label?

From December 8, 2023, according to EU Regulation 2021/2117 (https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=CELEX%3A32021R2117) on the labels of wine and wine products traded in countries of the European Union the nutritional values and ingredients must also be be listed. This has long been the case with other foods (take a look on the labels of products in the supermarket) and will soon also apply to wine. This serves to inform and educate consumers and is, in our opinion perfectly acceptable and sensible.
The nutritional values and ingredients do not necessarily have to be printed on the bottle label; the EU also allows the information to be provided in the form of a so-called e-label: the label label is then simply a QR code (plus a small amount of information that is still required, see below) that can be scanned using a smartphone. A website containing the relevant information is then displayed. There are certain rules must be observed.
The use of e-labels has many advantages for producers and importers.

To which products does the regulation apply?

The regulation applies to wine and wine products that are "produced" on or after 8.12.2023 and placed on the market. Unfortunately, the exact definition of "produced" is still unclear. However, wine and wine products that are placed on the market from 8.12.2023 are certainly affected, as these are then certainly already "produced".

Can I use an e-label?

Yes, the EU allows the use of an e-label instead of printing the nutritional nutritional table and list of ingredients on bottle labels.

What information must be printed on the bottle label if I use an use an e-label?

If an e-label is used, the following information must still be be printed on the bottle label must still be printed on the bottle label: Allergens, calorific value in kj/kcal and, of course, the QR code that leads to the e-label. which leads to the e-label. If another QR code is printed on the bottle label (which we recommend; see our 2-QR-Codes-Strategie), the purpose of the QR code must be must be made clear accordingly. How this must be done has not yet been clarified. Possibly with a corresponding text/heading or with an "i" symbol.

Who should use an e-label?

The use of e-labels makes sense for those producers who do not want their labels with unattractive nutrition tables and long lists of ingredients ("We've been using our labels for ("We've been using our labels for 50 years, there's no way they're going to have a nutritional nutritional value table on it"), or who do not use a back label and therefore do not have the space for this possibly extensive information.
In particular, producers who export their wines to other EU countries should also use use e-labels, as the new mandatory information must be provided in the countries where the wines are wines are traded must be available in a language that can be understood there. This means: If you want to print the information on the label, you either have to print it for each country to which you are exporting your wine, or you can print and affix a label in the local language or you print the information in the languages of all countries you export to on one and the same you are exporting to on the same label. This can then become very extensive.
The alternative: save yourself all that and use an e-label instead. Then you can print the same QR code on all labels. The e-label itself will then display the information in the correct the e-label itself!

Why can't I display advertising on the e-label? What can I do?

E-labels may only display information that serves to inform consumers and not for the marketing of the producer. Therefore, no marketing-specific information may appear here. From our point of view, you should also be very strict here and not display any information that goes beyond what is necessary information, especially a link to your homepage. All of this can be marketing.
For marketing purposes, better use our 2-QR-Codes-Strategie!

On what basis is the creation of the nutrition table, the list of ingredients and the e-labels based? and the e-labels in your company?

All information is taken to the best of our knowledge and belief from the relevant EU regulations. These include the basic act or Regulation (EU) 2021/2117 (https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=CELEX%3A32021R2117), the complete list of possible wine ingredients in EU Regulation 2019/934 (https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A02019R0934-20220208#tocId20), the "DELEGATED REGULATION (EU) .../... OF THE COMMISSION of 30.5.2023 amending Delegated Regulation (EU) 2019/33" (https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=PI_COM:C(2023)3257), explanations on allergens (https://eur-lex.europa.eu/legal-content/de/TXT/?uri=CELEX%3A32019R0033) as well as the excellent explanations of the DLR (Dienstleistungszentren Ländlicher Raum Rheinland-Pfalz) in their information on this topic, which Mr. Schandelmaier kindly made available to us. made available to us (DLR - Aktualisierte Informationen zu Nährwerttabelle & Zutatenverzeichnis - Sept. 2023).

E-label creation and management

How do I create an e-label with your platform?

Register on our website free of charge and without obligation. Confirm your e-mail address and activate your user account. Then simply follow our wizard to create e-labels, URL mappings or URL reservations. It will tell you exactly what you need to do.
If you want to create an e-label, first import your wine data or enter it manually. Only a little data is required. Then select "Create e-label", select the wine for which you want to create an e-label and click "Save". and click on "Save". The e-label is created and all the information information you need to communicate with your label printer, for example, will be displayed. You can also download it as a PDF and send it directly to the send it directly to the print shop using another function.

As a Winitas customer, how can I enter my data and generate e-labels?

Link your user account with your Winitas account by entering your Winitas FTP access data. Then import your wine data with a click and you can generate e-labels and other generate e-labels and other QR codes for your wines.
You can update your wine data at any time with a click from Winitas; your associated e-labels will then be updated automatically.

As a Winestro customer, how can I enter my data and generate e-labels?

Link your user account with your Winestro account by entering your so-called API credentials. If you do not have one yet, you can from Winestro (for a fee if necessary). You can then import your wine data with a click and can then use it for your generate e-labels and other QR codes for your wines.
You can update your wine data at any time with a click from Winestro; your associated e-labels will then be updated automatically. In addition, your wine data and therefore also your e-labels are automatically updated every night.

After all, Winestro also offers e-labels. Why might it still be interesting for me as a Winestro customer to use your e-label and QR code platform? interesting to use your e-label and QR code platform?

Our platform and Winestro are a great combination, and we work very well together as partners. work very well together as partners. As a Winestro customer, you have two options: Create your e-labels in Winestro and link them to your homepage using our platform. Or you can import your Winestro data into our platform and create e-labels as well as nutritional information and ingredient lists for our webshop and order lists. Your advantage with both methods: Your e-labels have internet addresses that belong to your your own domain, your own website!

As a Die-Weingut-Website.de customer, how can I enter my data and generate e-labels?

As a customer of Die-Weingut-Website.de you can easily create E-Labels in your your usual user area; you do not need a new account in the e-label in the e-label platform.

What if I use a different wine management software?

Simply ask us whether we can offer a data import service. Let us know which software you use and we will contact the manufacturer. If no data import is possible, or while an interface is still being developed, use the manual input option for your wine data.

Can I change the data of an e-label after it has been created?

Of course. That's one thing that makes the e-label so valuable for you: In the event of errors, for example, you don't need to reprint a label, but simply change the data on the e-label. In addition, you don't have to change the data in the webshop separately (which can easily be forgotten). Our platform does this automatically for you!

What about the QR code when I change my data?

The QR code remains unchanged. The QR code does not contain the data of the e-label, but the Internet address, the so-called URL of the website on which the data is data is displayed. And this does not change if you change the data.

Can I freely design the appearance of my e-label?

No, not at the moment. But our recommendation is: Don't waste time with such thoughts. We therefore currently offer a simple, reduced design that focuses on the pure on the pure presentation of food information. This way you don't run risk of turning the e-label into a marketing website, because that's not what the e-label should be. the e-label should not be. Instead, use our 2-QR-Codes-Strategie and create a second QR code with a marketing website behind it, where you can let off steam in every design and functional aspects. We'll help you with that!

How are the e-labels translated into the respective languages?

We have taken the translations of the terms for ingredients and allergens from the official EU regulations, which are available in all official EU languages (well, almost all, sometimes Gaelic is missing). All other terms or texts (including those on this website) are translated using KI DeepL, the best translation engine currently available.

Do I need to manually translate information into other languages myself?

No, all entries are automatically translated as described above, you do not need to translate anything yourself. However, if you notice any incorrect translations contact us immediately so that we can check this and correct it if necessary. and correct it if necessary.

Why are there no Italian recycling rules in my e-label?

E-labels are there for the presentation of pure food information. We therefore concentrate on the bare essentials here. Whether recycling rules on an e-label make any sense at all is open to debate. can be discussed. In any case, they are not necessary on e-labels.

Can I also delete an e-label again?

Of course. But then it's gone. You have to keep e-labels on hand as long as the wine is on the market. Exactly how long has not yet been conclusively clarified.

Why do I have to include an imprint and privacy policy on the e-label?

The e-label is ultimately a website, and every website needs an imprint and a data protection information, which must always be accessible from this must always be accessible with one click.

Nutritional and ingredient information in web stores and in price lists and other ordering options

Does the regulation also apply to web stores?

Yes, your customer must be able to check the nutritional values and ingredients in your webshop before buying. ingredients before buying. With our platform, you automatically receive the right information for each e-label the right information for your online store and can easily display it there via an display it there via an API interface! And without duplicate data maintenance!

Does the regulation also apply to price lists?

Yes, if your price list is linked to an ordering option, i.e. if it is more or less an order form. Wherever the customer can make a purchase, they must be able to find out about nutritional values and ingredients. ingredients. Use our QR codes for your order slips or the generated, condensed nutritional values and ingredient lists and ingredient lists that you automatically receive from us with every e-label!

Why should I no longer use wine lists with the option of ordering by phone or e-mail, but only wine lists with a link to the web store?

There are several reasons for this. On the one hand, ordering in the webshop saves you order acceptance by telephone or the tedious and error-prone manual transfer of an order transferring an order that arrives by e-mail to your wine management program.
Orders via the webshop save you a lot of time, as the order is immediately transferred to your wine management program such as Winestro or Winitas. You only need to pack and ship the box.
You can also use special promotions in the webshop to encourage consumers to order more wine, order more wine.
And very important: As you also have to comply with the legal provisions on food information in the webshop food information and display the nutritional values, ingredients etc. there anyway, you no longer need to print this information on the order form! But please note: This is only possible if there is no other ordering option on the label other than the link to the webshop. And then you can do it in such a way that you the QR code behind each wine to the corresponding wine information page on your homepage. homepage. Or you can print only a single QR code on the entire wine list. QR code that leads to your webshop, for example, or to a special promotion page. With our "URL mapper" feature, you can be flexible about what you want to achieve with the want to achieve with the QR code!

E-labels under your own homepage

What exactly does that mean - e-labels under my homepage, my web domain?

Let's assume your homepage is www.weingut-demo.de. Then your e-labels have an Internet address that begins in the same way, e.g. www.weingut-demo.de/qrcode/4711. This means that the QR code that consumers scan leads to a website under your own domain and not to an unknown and cryptic cryptic URL that they don't associate with anything.

Why does it make sense to provide e-labels under my homepage, my web domain?

Which is more trustworthy: if the customer scans the QR code and is directed to an unknown and cryptic URL, such as https://st4.ch/q/W17ncbTi1phPyy or https://app.imero.io/p/64ad57b6c65432fdbaf666fdde, or if he immediately recognizes that he has landed has landed on one of your websites: www.weingut-demo.de/qrcode/4711?
A URL that is recognizable as the website of your homepage immediately generates more trust than an anonymous URL. Customers immediately recognize that the information comes from you and your winery.
But the real and very, very big killer advantage becomes clear to you if you imagine the following scenario: Suppose you use your print shop's e-label solution. From now on you have QR codes from this print shop on your labels on all your bottles. These QR codes must work for as long as the wine is on the market, perhaps longer (this is still unclear). So probably many, many years.
If the collaboration with your print shop should end at some point (for example because it ceases operations or you want to switch to work with another another), you will have the following problem: the QR codes on your bottles will no longer no longer work. This causes major problems because you no longer fulfill your legal obligations and can result in high costs and a lot of effort.
You can avoid this by managing your e-labels under your own domain right from the start. right from the start. Because you have this under control! So you can keep your e-labels available for as long as long as necessary.

Am I allowed to provide e-labels on my homepage at all?

Yes, you may provide e-labels on your own website. However, you must observe the rules that generally apply to e-labels. This means that visitor behavior may not be tracked and evaluated, and you may not not engage in marketing, i.e. in particular not integrate any links to your webshop. It is therefore best to separate e-labels in a separate area from your online store and advertising.
Depending on the homepage software, this is difficult to implement. With our platform and our API you can easily and securely use your website way to use your website, your homepage for your e-labels!

Is this also possible if I am not a customer of Die-Weingut-Website.de, i.e. if I run my homepage somewhere else?

Yes, of course. We have developed our API and the Wordpress plugin! And your webshop will also be supplied with the relevant information!

Legal

How long must an e-label be available/remain active?

As long as the wine is on sale, that is, can be purchased. What this means exactly means has not yet been definitively clarified.

In which languages must the e-label be displayed?

It depends and is not yet clearly determined. Our opinion: The language of the country in which the wine is sold is sufficient. Because that is also sufficient for other foodstuffs so far.
Look at the label of a product you buy in the supermarket: Often you will find only your national language. But sometimes you will find two, three or more languages. This is the case when this product is sold in several countries (namely exactly in the countries with these languages). So this should be enough for wine should be enough, right?
But consider the added value of an e-label at this point: Suppose a Frenchman is traveling in Germany and buys an Italian wine. He scans the E-Label and finds the food information in his own language! What a service for the consumer! That's why we automatically create all e-labels in all the languages we have available languages.

Import/Export

What about wine imported into the European Union?

This wine is also subject to the new regulations and must contain the food information either on the bottle label or on the e-label.

QR codes

What is a QR code?

A QR code is a graphic containing coded information that can be obtained using a QR code scanner integrated into any modern smartphone
In the case of an e-label, the QR code contains the Internet address, i.e. the so-called URL of that website where the associated food information can be found.

Why are QR codes so useful?

QR codes are eye-catching and now very well known. Everyone knows that usually conceals a website that can be accessed directly by scanning the code. directly by scanning the code. And that's what makes the QR code so helpful: a user doesn't have to type in a long URL, but can scan it to go directly to the website linked behind it. directly to the linked website.

Are your QR codes dynamic QR codes?

You can create three types of QR codes at elabels4wine:

(1) QR code for an e-label that you create in elabels4wine.de: This QR code always points to the website of the associated e-label. You can change the content of the e-label at any time. You can also link a different e-label to the QR code if a mistake is made when printing the label. This QR code is therefore dynamic.

(2) QR code for marketing activities or external e-labels: You can change which website is to be called up by this QR code at any time. This is the typical dynamic QR code.

(3) QR code without intended use: This allows you to reserve the code and the associated Internet address for the time being and later choose whether an e-label or another website (e.g. for marketing) should be linked to this code. Also dynamic.

Can I customize my QR code with a fancy, individual design?

There is currently nothing to be said against it, but why should there be? Our recommendation according to our 2-QR-Codes-Strategie: Design the QR code for the e-label sober and simple, and rather design the second QR code, which is intended to draw the consumer to your marketing website, inviting and interesting. Provided it matches the design of your bottle labels. It's best to ask your designer about this.

Can I also have the QR codes with a logo?

The terms QR code and e-label are sometimes used interchangeably, hence the following answer:

(1) When referring to the QR code that is printed on the bottle label: Theoretically, you can position an icon in the center of the QR code. You can take the Internet address of the e-label and use a suitable tool on the Internet to generate such a QR code. We ourselves currently offer QR codes without a logo/icon without a logo/icon. However, we regularly expand the range of functions.

(2) The important thing is the unique Internet address that is linked to the QR code. You can use this to generate a QR code according to your requirements with any QR code tool. Your print shop or label designer may also end up doing this, because it has to match the label. must match the label.

(3) If the e-label website is meant, which is called up by the QR code: If you wish, we can provide a template for your e-labels (for an individual surcharge) that contains your logo. that contains your logo. However, we would like to point out that a logo may is already marketing. And marketing elements are not permitted on e-labels. At the moment we offer a lean e-label template that focuses on the essential information.

Why should I print two QR codes on my label?

If you use an e-label for your wine, you must print the corresponding QR code on your label. label. This will encourage some consumers to scan the QR code. to scan the QR code. However, they will only see information that you are legally obliged to provide.
If the consumer is already willing to scan a QR code to see nutritional values, then they are also curious enough to scan a second QR code on the label. They want to know what's behind it. And this is your chance to use marketing activities to win consumers as existing customers. See our information on our 2-QR-Codes-Strategie.

What is the 2-QR codes strategy?

In addition to the QR code for the e-label, print another QR code on your label, which takes the consumer to a website where you can market your product. At least your homepage, but preferably a special website, e.g. with current promotions, or your webshop. There are no limits to your imagination. We support you with ideas and their implementation!
You can change the website behind the second QR code at any time. change it at any time. For example, you can place your homepage behind it by default. behind it. And if you have promotions, you can change the URL behind the QR code so that the promotional website is then called up. Important: The QR code remains unchanged, you only change the URL. Huge advantage for you: Your previously so inflexible label is suddenly an active advertising space that you can play with! Just try out different things! We'll help you!

Can I have and print a QR code for an e-label even now, even though I don't have any data yet?

Of course. Either you already create an E-Label and fill it with fantasy data and change the data when you have the real ones. Or you use our feature "URL Reservation" and secure a URL and therefore a a QR code that you can print on your label. As soon as you have the data, you turn the URL reservation into an e-label!

Why is an e-label QR code also useful for order lists?

The new food information must also be provided on labels and lists that consumers can use to consumers can use to place an order with you. You can now write the relevant data such as calorific value, nutritional values, ingredients and allergens under each wine, ingredients and allergens. In the event of errors or if values change you have to have the labels and lists reprinted. This results in unnecessary costs and effort. If you print the e-label QR code instead, you can benefit from the same advantages as with your benefit from the advantages of e-labels, just like with your bottle labels.
And again the reference to our 2-QR-Codes-Strategie: If you already print the QR code for e-labels, why not also print another one that shows more information about the wine? because this can give the consumer any incentives that may still be missing, to order the wine. Because you can't and don't want to print all that on your print on your order form.

About this platform

What does this platform do?

Our platform is a complete e-label and QR code solution, that not only makes it easy for you to create and manage e-labels easy for you, but also helps you with helpful ideas and useful ideas and useful features to help you and your winery get out of this legally situation and solve problems for you and your winery! In particular, it is the only e-label platform with which you can also provide your e-labels under your own homepage, even third-party e-labels. And in a way that allows you to change the third party provider as well, without running into problems because QR codes on your bottle labels no longer work! no longer work!
Here you can find the complete Leistungsbeschreibung.

What added value does your e-label platform offer compared to other solutions?

We think further and beyond the mandatory program. We can offer you features such as the provision of your e-labels under your homepage and our nutritional value table and ingredient list generator as well as ideas such as our 2-QR-Codes-Strategie to help you get the most out of this situation. the best out of this situation for you.

What makes your e-label platform so valuable to me?

Our platform is under constant development. We will support you with further features so that QR codes and e-labels bring you even more real benefits.

I already have my e-labels with another provider. Why do I still need your solution?

Make these e-labels available under your own web domain. This has many advantages, and you retain permanent control over your e-labels. Use our platform and API for this!
For example, you can easily change your e-label provider at any time. There may be several reasons why you want to change your e-label provider. However, if the QR codes of this provider are on your bottle labels, you can either either not switch or, in the worst case, your e-labels will no longer be there. Which is not good.
With our platform, you can simply change the URLs behind the e-label QR code. Change the provider, create new e-labels there with new new URLs and simply attach these URLs to the QR codes of the corresponding wines. That way you won't have any problems.

If I no longer want to use your e-labels but those of another supplier can I simply switch?

You can convert your e-labels into a so-called URL mapping and then enter the Internet address of the e-label of your new provider. This way, the consumer who scans your existing QR code will then see the new e-label.

What happens to my e-labels if your service is discontinued?

No one can see into the future, so this question is very justified - and important. And precisely in the event that an e-label provider (to which we also belong) service, we have created the option for you to use our e-labels or those of other providers directly. our e-labels or those of other providers directly under your own domain, your own homepage/website! your own homepage/website! With our interface this is easily possible. If your chosen third-party provider is no longer available, you can simply replace the e-labels behind the QR codes without having to generate new QR codes and reprinting bottle labels. With our special system this is possible. And if we should actually discontinue our service ourselves service, rest assured that you will receive all the files and websites for your e-labels from us. from us. You can then simply upload them to your homepage directory, and your e-labels will continue to run as usual!

E-labels display

Are my e-labels easily accessible on the Internet?

Even very good. Depending on your wishes, your e-labels will be published either under your your own domain or under the separate domain www.wine-info.eu domain. They are created there as small files and are separate from the system, with which you create the e-labels.

Are my e-labels fail-safe?

Websites are never one hundred percent fail-safe. But with our strategy of separate systems and small files, we ensure that the probability of an outage of a failure, e.g. when updating the system for recording e-label data, is close to zero. is close to 0. However, a short-term outage can theoretically still happen, as we use our provider's servers, over which we have no influence. And the information on the Internet runs via many nodes, where something can always go wrong. can go wrong.

Where are the servers located and are they secure?

We use Domainfactory as provider in the background, the webserver is located in Cologne.

Tracking

What is tracking?

Tracking generally refers to the identification and storage of information information associated with a consumer's visit to a website. This may include, for example, the country from which the consumer accessed the website.

Are consumers tracked when they scan an e-label?

No, that is not allowed. We play it safe here safe and do not save anything when a consumer calls up an e-label. But what do you want with such information? It won't do you any good anyway. It's better to concentrate on tracking your success with our 2-QR-Codes-Strategie, where tracking is permitted within the framework of data protection regulations.

Prices

How much does it cost to take advantage of your e-label platform?

Please take a look at our Preisliste.

What is the notice period?

You can cancel at any time. Your e-labels expire after one month. So you have enough time to transfer your data if necessary.