What is a QR code?
A QR code is a graphic containing coded information that can be obtained using a QR code scanner integrated into any modern smartphone
In the case of an e-label, the QR code contains the Internet address, i.e. the so-called URL of that website where the associated food information can be found.
Why are QR codes so useful?
QR codes are eye-catching and now very well known. Everyone knows that
usually conceals a website that can be accessed directly by scanning the code.
directly by scanning the code. And that's what makes the QR code so helpful: a user doesn't have to type in a long
URL, but can scan it to go directly to the website linked behind it.
directly to the linked website.
Are your QR codes dynamic QR codes?
You can create three types of QR codes at elabels4wine:
(1) QR code for an e-label that you create in elabels4wine.de: This QR code always points to the website of the associated e-label. You can change the content of the e-label at any time. You can also link a different e-label to the QR code if a mistake is made when printing the label. This QR code is therefore dynamic.
(2) QR code for marketing activities or external e-labels: You can change which website is to be called up by this QR code at any time. This is the typical dynamic QR code.
(3) QR code without intended use: This allows you to reserve the code and the associated Internet address for the time being and later choose whether an e-label or another website (e.g. for marketing) should be linked to this code. Also dynamic.
Can I customize my QR code with a fancy, individual design?
There is currently nothing to be said against it, but why should there be?
Our recommendation according to our 2-QR-Codes-Strategie
: Design the QR code for the e-label
sober and simple, and rather design the second QR code, which is intended to draw the consumer
to your marketing website, inviting and interesting. Provided it matches the
design of your bottle labels. It's best to ask your designer about this.
Can I also have the QR codes with a logo?
The terms QR code and e-label are sometimes used interchangeably, hence the following answer:
(1) When referring to the QR code that is printed on the bottle label:
Theoretically, you can position an icon in the center of the QR code.
You can take the Internet address of the e-label and use a suitable tool on the Internet
to generate such a QR code. We ourselves currently offer QR codes without a logo/icon
without a logo/icon. However, we regularly expand the range of functions.
(2) The important thing is the unique Internet address that is linked to the QR code.
You can use this to generate a QR code according to your requirements with any QR code tool.
Your print shop or label designer may also end up doing this, because it has to match the label.
must match the label.
(3) If the e-label website is meant, which is called up by the QR code:
If you wish, we can provide a template for your e-labels (for an individual surcharge) that contains your logo.
that contains your logo. However, we would like to point out that a logo may
is already marketing. And marketing elements are not permitted on e-labels. At the moment
we offer a lean e-label template that focuses on the essential information.
Why should I print two QR codes on my label?
If you use an e-label for your wine, you must print the corresponding QR code on your label.
label. This will encourage some consumers to scan the QR code.
to scan the QR code. However, they will only see information that you are legally obliged to provide.
If the consumer is already willing to scan a QR code to see nutritional values,
then they are also curious enough to scan a second QR code on the label.
They want to know what's behind it. And this is your chance to use
marketing activities to win consumers as existing customers. See our
information on our 2-QR-Codes-Strategie
What is the 2-QR codes strategy?
In addition to the QR code for the e-label, print another QR code on your label,
which takes the consumer to a website where you can market your product.
At least your homepage, but preferably a special website, e.g.
with current promotions, or your webshop. There are no limits to your imagination.
We support you with ideas and their implementation!
You can change the website behind the second QR code at any time.
change it at any time. For example, you can place your homepage behind it by default.
behind it. And if you have promotions, you can change the URL behind the QR code so that
the promotional website is then called up. Important: The QR code remains unchanged,
you only change the URL. Huge advantage for you: Your previously so inflexible
label is suddenly an active advertising space that you can play with! Just try out
different things! We'll help you!
Can I have and print a QR code for an e-label even now, even though I don't have any data yet?
Of course. Either you already create an E-Label and fill it with
fantasy data and change the data when you have the real ones.
Or you use our feature "URL Reservation" and secure a URL and therefore a
a QR code that you can print on your label. As soon as you have the data,
you turn the URL reservation into an e-label!
Why is an e-label QR code also useful for order lists?
The new food information must also be provided on labels and lists that consumers can use to
consumers can use to place an order with you.
You can now write the relevant data such as calorific value, nutritional values, ingredients and allergens under each wine,
ingredients and allergens. In the event of errors or if values change
you have to have the labels and lists reprinted. This results in unnecessary costs and effort.
If you print the e-label QR code instead, you can benefit from the same advantages as with your
benefit from the advantages of e-labels, just like with your bottle labels.
And again the reference to our 2-QR-Codes-Strategie
: If you already print the QR code for
e-labels, why not also print another one that shows more information about the wine?
because this can give the consumer any incentives that may still be missing,
to order the wine. Because you can't and don't want to print all that on your
print on your order form.