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You can find answers to your questions here.
Note: The information compiled here on e-labels and related topics is based on the official information from the sources listed below below and has been compiled to the best of our knowledge and belief. However, it should be noted that this information is for general guidance only and does not constitute and does not constitute legal advice, which we are not authorized to provide. While we always endeavor to provide accurate and up-to-date information, we cannot guarantee that it is complete, up-to-date or legally completeness, timeliness or legal accuracy. We always recommend consult qualified experts on specific legal issues, a qualified lawyer or specialized legal advice.
Let's assume your homepage is
Then your e-labels have an Internet address that begins in the same way, e.g.
www.weingut-demo.de/qrcode/4711. This means that the QR code that consumers scan
leads to a website under your own domain and not to an unknown and cryptic
cryptic URL that they don't associate with anything.
With elabels4wine, you create your e-labels and QR codes in our system, i.e. separately from your website, from your homepage, and then "link" your e-label to your domain using a your e-label to your domain using a specific technique so that the e-label can be accessed at the internet address mentioned above.
You do NOT create your e-labels with your homepage system (e.g. Typo3, Wordpress, Joomla, WIX, Ionos etc.), as this could be problematic. Problematic because you have to make sure that no personal data is stored and that you stored and that you do not have any advertising elements such as links to your webshop on your e-labels. And if you create your e-labels like a normal page on your website, this is probably the case.
https://app.imero.io/p/64ad57b6c65432fdbaf666fdde, or if he immediately recognizes that he has landed
has landed on one of your websites:
In its most recent factsheet dated 12.12.2023 (https://deutscher-weinbauverband.de/praktischer-leitfaden-zur-erstellung-von-naehrwerttabellen-und-zutatenverzeichnissen-auf-weinetiketten/, https://deutscher-weinbauverband.de/wp-content/uploads/2023/11/DWV-Factsheet-Zutaten-Naehrwert-E-Label_V.7.pdf), the German Winegrowers' Association shared the view that this is permissible. Quote: "You can also make the declaration electronically. To do this, you usually print a QR code on the back label that refers to a homepage. You must always link to a "neutral page" with the QR code. You can either link to your own homepage (not the online store) or to a corresponding external provider."
So if you follow the rules that apply to e-labels (no visitor tracking, no links to the webshop etc.), and provide e-labels as "neutral pages", then there is nothing to be said against it.
This may be difficult to implement with your own homepage software. With our platform and our PHP interface, however, this is very easy. The interface ensures that the e-labels are called up completely bypassing your own installation and therefore any tracking that may occur on your homepage is that may happen on your homepage does not happen on the e-labels.
If you are unsure, get expert advice, e.g. from a lawyer.
Yes. You can create three types of QR codes at elabels4wine:
(1) QR code for an e-label that you create in elabels4wine.de: This QR code always points to the website of the associated e-label. You can change the content of the e-label at any time. You can also link the QR code to another e-label if a mistake is made when printing the label. This QR code is therefore dynamic.
(2) QR code for marketing activities or external e-labels: You can change at any time, which website should be called up by this QR code. This is the typical dynamic QR code.
(3) QR code without intended use: This allows you to reserve the code and the associated Internet address for the time being and later choose whether an e-label or another website (e.g. for website (e.g. for marketing) should be linked to this code. Also dynamic.
The terms QR code and e-label are sometimes used interchangeably, hence the following answer:
(1) When referring to the QR code that is printed on the bottle label: Theoretically, you can position an icon in the center of the QR code. You can take the Internet address of the e-label and use a suitable tool on the Internet to generate such a QR code. We ourselves currently offer QR codes without a logo/icon without a logo/icon. However, we regularly expand the range of functions.
(2) A QR code ultimately only represents a unique Internet address, which is linked to the QR code. There are many tools on the Internet that help you to generate a Internet address to create a QR code according to your wishes. Just make sure that you unwanted tracking, because the tool may insert its own website in between. in between. You must not use such a tool; the internet address of the QR code must not be changed by the tool!
(3) If you are referring to the e-label website that is called up by the QR code: If you wish, we can provide a template for your e-labels (for an individual surcharge) that contains your logo. that contains your logo. However, we would like to point out that a logo may is already marketing. And marketing elements are not permitted on e-labels. At the moment we offer a lean e-label template that focuses on the essential information.
The content of this website has been automatically translated from German with DeepL (www.deepl.com).